Matching your product to fabrics that exist and factories that can actually build it. Vetted on capacity, matched on category, chosen for long-term fit — not the cheapest "yes" in the inbox.

Sourcing is where founders get burned most. A factory that quotes well on email can outsource your product without telling you. A fabric that sampled beautifully can be unavailable at production volume. The work here is asking the right questions early and reading the answers honestly.

What it includes

Fabric matching to your design, price point, and category (lifestyle, active, sportswear each have their own fabric universe). Factory introductions to manufacturers vetted on capacity, category fit, MOQ, and timeline. The list of questions every factory should answer clearly before you commit.

Why it matters

Your factory is your production partner, not your design partner. The job of getting design right is yours. The job of choosing a partner who can execute it cleanly is what sourcing does. Done right, you avoid the version of this story where you find out at sample two that your factory is subcontracting your product.