Marketing
The systems that connect what you've built to the people who'll buy it.
Website strategy, digital marketing, email, and social, for founders who want a real plan, not another tactics list.
How I help
Marketing in four moves.
The marketing problem most fashion founders have isn't lack of tactics. It's lack of sequencing: too much advice, applied in the wrong order, at the wrong stage.
I help founders build marketing that fits their stage, their bandwidth, and the brand they're actually trying to build. Same four channels every brand is told to do, sequenced so you're not spreading thin across all of them at once.
Website Strategy
Whether you're starting from scratch or auditing what's live, the website is your highest-leverage marketing surface. I'll help you plan the structure, the copy, and the flow so the site does the selling.
Includes
- Site architecture.
- Copy planning.
- Conversion review.
- Brand expression check.
Digital Marketing
Where your digital effort should go, in what order, and how to measure it without losing your mind. Paid and organic, calibrated to your stage.
Includes
- Channel selection.
- Paid social and search readiness.
- Analytics foundation.
- Performance review.
Email Marketing
Email is still the highest-margin channel in fashion DTC, and the one most under-built by first-time founders. I'll help you plan the sequences that matter (welcome, abandoned, post-purchase, win-back) and the rhythm that keeps your list warm.
Includes
- Welcome sequence.
- Abandoned cart and browse.
- Post-purchase.
- Campaign calendar.
Social Media
Social that fits the brand's voice and the founder's bandwidth. Strategy, not a content calendar template. What to post, why, and how to keep it sustainable.
Includes
- Voice and tone for social.
- Content pillars.
- Cadence by channel.
- Founder-led vs. brand-led decisions.
Quiet substance beats loud performance.
Marketing doesn't have to be loud to work. It has to be consistent, on-brand, and pointed at the right buyer.
The principle
Strategy, not tactics.
Every founder I work with has been handed the same generic marketing playbook: post three times a day, run ads, build a funnel, send email twice a week. None of it accounts for stage, category, or budget. I help founders cut through that noise and build the marketing plan that fits their actual situation, not someone else's launch screenshot.
WHEN YOU'RE READY
Every brand is different. Let's figure out what support makes sense for yours.
Discovery calls are free. Thirty minutes. No pitch.