Product Development
One partner for the whole product development process.
From the first mood board to the first sample on the table, product development moves through a lot of hands. I do the work I do best in-house, coordinate the rest through partners I trust, and stay in the room for all of it. One point of contact. One process. Built to ship.
Step 1: Mood Boards & Concepts
Before we draw anything, we lock the look and feel. Visual references, color direction, fabric character, and competitive context, so the product has a point of view, not just a silhouette.
Learn more →Step 2: Fashion Flats
Clean 2D sketches with colored flat renderings that show your product from every angle. Front, back, side, construction details. The first version of your product anyone outside your head can actually see.
Learn more →Step 3: Tech Packs
The technical design and blueprint of your product. Measurements at base size, points of measure, materials and trims, construction notes, grading rules. Everything a factory needs to make your sample right the first time.
Learn more →Step 4: Pattern Making
The translation from flat sketch to a pattern your product can actually be cut from. Handled through pattern makers I've vetted and worked with directly, coordinated to fit your tech pack.
Learn more →Step 5: Fabric & Factory Sourcing
Matching your product to fabrics that exist and factories that can build it. Vetted on capacity, matched on category, chosen for long-term fit, not the cheapest yes.
Learn more →Step 6: Sample Making
Coordinating the first physical version of your product with sample makers I trust. I translate between you and them so nothing gets lost on the way from spec sheet to garment.
Learn more →Step 7: First Sample Review
Reading the sample against the tech pack: fit, construction, fabric behavior, and what to revise before round two. The job is to read the data, not panic at it.
Learn more →Step 8: Fit Revisions & Sample Rounds
The work between first sample and approved sample. Most founders don't realize this is its own phase. Reviewing fit, sending comment sheets, coordinating round two and round three samples until the product is right.
Learn more →Step 9: Pre-Production Approval
The final sign-off before bulk production. Confirming the PP sample matches spec, locking the final tech pack, confirming materials and trims are ordered, and giving the factory the green light. The handoff from development into production.
Learn more →The timeline
From mood board to production-ready.
End-to-end product development typically runs five to twelve months, depending on category, complexity, and sample rounds. Here's the shape of it, phase by phase.
- 1
Mood Boards & Concepts
- 2
Fashion Flats
- 3
Tech Packs
- 4
Pattern Making
- 5
Fabric & Factory Sourcing
- 6
Sample Making
- 7
First Sample Review
- 8
Fit Revisions & Sample Rounds
- 9
Pre-Production Approval
- Phase 01 Design · Steps 1–3
- 2 to 6 weeks
- Phase 02 Sourcing & Sampling · Steps 4–6
- 6 to 15 weeks
- Phase 03 Refinement & Approval · Steps 7–9
- 14 to 30 weeks
How the work gets done
Whatever you need, it gets done right.
From mood board to sample approval, you get one team and one process. My team and I handle every step — design, technical, sourcing, sampling, review — so you're not chasing five different people across five different conversations. One point of contact. One standard of work.
The principle
Why I run product development this way.
The first product I ever developed taught me where the breakage points really are: not in any single step, but in the spaces between them. A clean tech pack handed to the wrong sample maker. A great pattern paired with the wrong fabric. The right factory chosen at the wrong moment. So I built a process that owns the whole arc — the work I do, the work I coordinate, and the translation between every link in the chain. That way the next founder doesn't have to learn it the same way I did.
WHEN YOU'RE READY
Every brand is different. Let's figure out what support makes sense for yours.
Discovery calls are free. Thirty minutes. No pitch.