Free Downloads
Free downloads for fashion founders.
Nine downloads covering the questions I hear most. Free. No fluff. Built to actually use.
Fashion Startup Checklist
Five steps from idea to first sample. Made for first-time founders who want a clear plan.
Download →Tech Pack Checklist
What every production-ready tech pack must include. Use it to audit yours before you send it to a factory.
Download →Tech Pack Template
A working tech pack template you can fill in. Same structure I use with clients.
Download →Fashion Glossary
The fashion-industry vocabulary first-timers need to understand. No jargon left unexplained.
Download →Pricing & Margin Cheat Sheet
DTC margin targets, wholesale margin targets, and the math that holds both up.
Download →Line Sheet Template
The document wholesale buyers expect. Fill-in-the-blanks template, ready for your first pitch.
Download →Fabric Sourcing Questions
The questions every founder should ask a fabric supplier before placing an order.
Download →Shopify Best Practices
Twenty things to get right when you set up your Shopify storefront for the first time.
Download →Brand Photoshoot Checklist
What to plan before your first brand shoot, beyond just the photos. A working brief.
Download →WHEN YOU'RE READY
Every brand is different. Let's figure out what support makes sense for yours.
Discovery calls are free. Thirty minutes. No pitch.