Premium tool
Price both channels without guessing.
Most first-time founders price their first collection on instinct and pay for it later. This calculator runs the same DTC + wholesale math I use with clients, so you can set numbers that hold up to a buyer's questions and your own runway.
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Submit the form to receive your purchase link and the file.
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Form key: pricing-margin-calculator · Price both channels without guessing.
Set PUBLIC_HUBSPOT_PORTAL_ID and the matching form GUID env var to render the real form.
What's inside
Everything you get when you buy.
DTC margin calculator with target benchmarks
Wholesale margin calculator with retailer markup logic
Side-by-side channel comparison chart
Cost-of-goods worksheet with material, labor, and overhead lines
Built-in guidance on healthy margin ranges by category
Who it's for
Built for founders at this stage.
First-time founders pricing a launch collection
Brands moving from DTC into wholesale for the first time
Anyone who has been pricing on instinct and wants the math to check
Frequently asked
Questions before you buy.
What format does it come in?
A spreadsheet you can use in Excel or Google Sheets. Built so non-spreadsheet people can use it.
Will this work for my product category?
It works for any apparel or sewn-goods product. The category benchmarks cover lifestyle, active, and sportswear.
What clients say
“Leslye contacted me to make some patterns for her client's line and we've stayed connected for all sorts of reasons since! She is an absolute delight to work with as she knows exactly why she is looking for but also relies on the expertise provided by her connections. It's a true team work atmosphere which is so commonly missing in the fashion industry. I was able to complete the work in a reasonable timeline for her needs and all of our transactions were seamless and smooth (puns INTENDED!)”
“Working with Leslye is valuable because she has a wealth of experience as a brand owner and technical designer! She is calm, cool and collected, which makes unexpected mishaps smooth to navigate with her help. Leslye is thoughtful, kind and cares about you and your project. She is a very clear communicator as well!”
“Highly recommend Leslye! She listened to exactly what I wanted for my website and exceeded my expectations. It was an absolute pleasure working with her! Will recommend her services to all my small business owner friends.”
“Leslye was great to work with! I appreciated her straight forward communication. She has great knowledge of technical design!”
“I came to Leslye after some real heartache with a previous consultant. She reached out to me on LinkedIn, we connected instantly, and I hired her after one call. That should tell you something.
She's authentic, always thinking outside the box, and pushes me to do the same without ever taking the wheel away from me. She gives me the courage to speak up and follow my intuition, and with zero background in fashion/design, I need that.
If you're on the fence: book a call. She knows her stuff and she gets stuff done. If it's a good fit for both of you, you better be ready to get to work!”
WHEN YOU'RE READY
Every brand is different. Let's figure out what support makes sense for yours.
Discovery calls are free. Thirty minutes. No pitch.